Syco is a London based entertainment company established in 2002 by Simon Cowell. It's parent company is Sony Music Entertainment and accounts for 70% of profit at Sony Music.
The company rarely scouts for new artists, as they are usually developed through the TV talent formats. Generally, the company has a strong focus on promoting its artists through television. Syco Music is run by Managing Director Sonny Takhar and Head of Syco TV is Siobhan Greene. Syco works with a number of US record labels to release albums in the states and China.
Examples of Syco's artists include:
-Leona Lewis
-Alexandra Burke
-Olly Murs
-One Direction
-Cher Lloyd
-Matt Cardle
-Labrinth
-II Divo
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