This music video by Arctic Monkeys is both stereotypical and different. For example, the narrative to the video doesn't neccessarily have anything to do with the song and the video is quite unusual, which is something that you can find with most rock videos. However, it also fights the stereotypical view of a rock video by using bright colours. The location is set outside on a light day out, and the costumes consist of bright clown outfits, something that doesnt fit in with the convention of a rock video. The editing of this video is very fast and snappy with a lot of quick changes, this is effective as it makes the video more interesting to watch. This could add to the videos success as it could intice more fans, as it is different to the usual rock music video.
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