Although this video is different from the usual style Beyonce creates, it includes the typical conventions of a pop video. Beyonce's videos usually contain various up-beat dances and have a sex appeal about them. This video does have a slight sex appeal, although it has a more classy and elegant theme to it. The colour scheme used throughout the video consists of white/beige and very neutral colours, this is used to show Beoynce's purity and lady-like elements. There is also a very wide range of camera shots and angles used in this music video, mainly to show the different scenerys and costumes included, because these show the themes of love and positivity through the colours and performance from Beyonce. This video fits in with the styles and conventions of a pop video by using pure and expensive costumes, in large, high lighted scenes. In my opinoin, this music video is very good and succesfully hits all the conventions of a pop music video.
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