This music video is very succesfull considering it is a low budget video. The Fix have used the typical conventions of a pop music video and the typical traits of a boy band. For example, the band involved have a costume change within the music video, as well as having a dance routine. The dance routine and costume change are both something that you find in boy band videos today, such as JLS. Within this video, there is a lot of dark lighting used, however it is different to something from a rock band video. It is actually an effective use of lighting as it adds to the mystery of the band when you can't see who they are through the bright lights. The camera shots and angles used are also very succesfull. There is a range of different shots included in the video and their use of cuts ensures that there is a continual flow from shot to shot.
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